Peroni is an Italian company, part of the Asahi group, linked to the history and tradition of our country for over 170 years. Since our founding in Vigevano in 1846, thanks to the success of our brands, we have become one of the most important Italian businesses and a symbol of Made in Italy around the world.
The quality, sustainability, tradition, passion and talent of our people are the pillars of our business. We believe that our assets aren’t just the moments of joy that we create with our beers, but also the people we work with, the consumers who drink our beers, the farmers, and the communities in which we operate.
Only by creating a positive impact on all of the above can we create a heritage of which we can be truly proud.