TED Democracy Philadelphia: Founding Futures

Rock the Vote and MTV leaders past and present discuss the evolution of a partnership that became a pop culture phenomenon. From the “choose or lose” era of the early 1990s, which made voting “cool” for GenX using a tour bus, celebrity endorsements and the launch of the first voter registration website, to today’s “defend the vote” focus on countering misinformation, building trust in digital systems and holding elected leaders accountable for millions of Gen Z voters in the age of social media and AI.